Aristotle’s Thoughts Still Driving PR over 2,000 Years Feature July 30, 2026 By Ugochukwu Ugwuanyi Public relations is persuasion, simplicitas! The practice exists to subtly influence perception. Persuasion is the art of…
Why PR Should Be Outcome-Based and Nothing Else Feature June 17, 2026 By Ugochukwu Ugwuanyi Unlike the physical sciences, where 2 + 2 always equals 4, that’s not a given in public…
